About

 

Amanda is a Director of Product Design at Facebook, managing the Profile & Search teams.  Prior to Facebook, Amanda was the head of design at Asana. At Asana she was responsible for product & marketing design, as well as the Asana brand. Prior to that, she was the Director of User Experience for Intuit's Small Business division. There, she led the redesign of Intuit Quickbooks web and mobile products, and also managed their payroll and payments experiences. Amanda has an MBA and a BS in visual communication from UC Davis. 

As a manager, she believes in recognition, transparency, and iterative learning. When she's not working, she's a mom, a painter, a writer, and an aspiring master chef.

 

 

Experience

Director of Product Design Facebook, 3/17 - present

Head of Design Asana, 10/14 - 3/17

Director of User Experience, QuickBooks Web & Mobile  Intuit, 8/10 - 10/14

Design Director  Yahoo!, 7/07 - 8/10

Design Manager  Wells Fargo, 9/04 - 7/07

Usability Engineer & Product Designer  PeopleSoft, 7/03 - 9/04

Principal Designer  Catalyst Resources, 1/00 - 7/03

 

Education

MBA – Marketing & Management Concentration
San Francisco State University, 2006
Graduate thesis: Generation Y Banking Behavior

Bachelor of Science – Graphic Design & Visual Communication
University of California at Davis, 1998
Graduated with Honors

If you're interested in what's new: read more, check out the Asana blog or Asana design's dribble - tumblr - instagram, or reach out

 

Expertise

 

Product Management

  • Managing US and international teams of designers, developers and researchers.
  • Defining company objectives and product roadmap
  • Managing complex large-scale company wide initiatives within given timelines and budget.
  • Delivering tangible product improvements for the customer and the business.

Research & Marketing

  • Developing and defining global brands
  • Metrics and marketing analytics
  • Quantitative and qualitative research
  • Creating style guides and corporate design standards documents.
  • MBA with an emphasis in both marketing and management

User Experience Design

  • Over 10 years experience designing innovative consumer products & enterprise applications.
  • Ability to build exceptional design teams and to enable great design outcomes.
  • Experience working in all phases of the product design cycle, from requirements to conceptual modeling, prototyping and usability testing.